Over 40 years as a leading pioneer
Since 1980, my personal philosophy has been one of global, animal and human responsibility with the emphasis on care. I am a vegan, I am against factory farming, animal cruelty and habitat extinction.
I have been active in the following related charities:
Environmental - I co-founded Plant Ark, and I am still active in factory farming animal protection (FARR) , (NatureWatch) and cancer care. (Cancer Active)
Daniel Field Organic and Mineral Hairdressing and the 3 ranges we produce reflect my personal philosophy completely.
Total transparency - no green washing and false or ambiguous claims. We have been an organic and mineral research organisation and have been pioneering ’better ways’ since 1978. We are one of the wheels of the ‘Green Bandwagon’.
Highest performance - all our products have been proven for many years with our salon clients before launching to the general public.
Natural & Organic - Toxin Free - Low Allergy - Vegan.
All our products are vegan and natural, all are safety screened using EWG and all are toxin free. We put highest performance above 100% organic and are 100% natural only when no 100% organic alternative performs as well.
Compassion for animals - obviously we do not buy ingredients that have been animal tested. Our cut off date was 1982.
Sustainable & responsible -we have followed a policy of best green practices since 1982.